Made multiple trips to Collective Memory...my recommended first and last stops for shopping while visiting Hanoi. The shop is perfectly kept with locally made, high quality gifts at reasonable prices. I particularly enjoyed chatting with the friendly owner and I continue to follow them @collectivememory.vn.

Beautiful and reasonably priced curated brands and pieces. Some items are hard to find elsewhere. My bf bought a card game called Traffic 01! (set in Vietnam, of course) and we bought two Eugenie Darge Textile Creations Table Runners. When I come back to visit Hanoi, I would definitely shop here again.

I came here after a friend recommended this place to me. Definitely worth a visit if you’re after unique, thoughtful souvenirs (art/prints, perfume, tea towels, silk sleep masks just to name a few). I particularly loved the prints from local artists, they weren’t like any other shops I’d seen in Hanoi

The items were very unique and original. I haven't seen any of their stuff on other stores. If you want unique, artisan and high quality gifts, I absolutely 100% recommend this place. The owners were very lovely as well! We had a very healthy and warm conversation. See you again soon, Lim and Lieam :)

The best store in Hanoi. I've been here for over a week and was about to resort to cheap, generic souvenirs (or come back empty handed). I stumbled into this store and LOVED it. The two owners work with local artists directly and present a fresh and modern take of Vietnam. You MUST visit!

Here you’ll find unique goodies perfect for gifts and souvenirs. The lady (assumed she’s the owner) is very helpful and knowledgeable about her products. My partner bought a perfume spray and at first she had a hard time deciding which scent to buy because all were distinctively good.

A lovely little shop with a curated selection of art and other things which are great as (tasteful) souvenirs. The owners are funny and friendly and gave us fantastic recommendations as to where to shop, drink and eat - thank you :) Don’t miss this place if you’re shopping in Hanoi!

A concept store with products selling unique products made by local artisans. Everything is meaningfully curated. You will not find kitschy keychains or mass produced souvenirs here. The founder is friendly and took the effort to explain more about the products. Well worth a visit!

Such nice owners and loved everything in the shop everything is very well selected and the local art work was so special and dreamy and traditional and modern at the same time. 100/10 if you look for something different than the souvenirs you can find at every other corner. …

A very nice little shop located in a nice area. The staff is so kind and helpful! When I realized that I would not have time to visit the store again during its opening hours as I was out of town for a couple of days, they arranged delivery … Thêm

I walk past Collective Memory earlier today I just felt compelled to go in. The smell, the colors, the art... This shop is an absolute gem! If you are looking for souvenirs, you have to stop by this place! Nga, the owner, is amazing and you … Thêm

I recently visited Collective Memory - The House of Curios and was blown away by the unique and eclectic gifts available. From vintage trinkets to handmade pottery, there was something for everyone. The staff was knowledgeable and friendly, … Thêm

My friend and I absolutely loved going to this shop--it's the perfect place to shop for some unique souvenirs that you won't find at other places in the city. They have a great selection of home goods, posters, and beautiful small gifts for … Thêm

Buyer beware because this store is dangerous for your bank account!!! I was walking down the street in Hanoi just looking for souvenirs and this store looked very unique. And I was right. They sell prints from tons of local Vietnamese … Thêm

Did a 20 minutes Christmas run for all of my family members here. The stuff were super cute and I simply couldn’t resist! It ment to be a nice 5 star rating without this plot twist when the lady owner threw me a change of heart, calling me … Thêm

Very cute and fun store to browse, everything with a local flair but hip to international items and trends. We got the print where the Hanoi stools are all pictured with Vietnamese diacritics - I saw that print in a banh mi shop and found … Thêm

I’m so glad that I found this place on Google maps. They have really cute items that are perfect for gifts and souvenirs. Everything is so unique, which I didn’t see in many other gift shops. I got some prints and a perfume named Hanoian. … Thêm

Collective Memory was a ‘must visit’ in my pre-planning to Hanoi, so much so that I returned a 2nd time as it was closed on the first visit as I lost track of time due to the excitement of Hanoi’s Christmas street celebrations. But, I was … Thêm

So I also visited 5+ gift shops around this area and knew about this shop. Hands down the coziest shop! Stuff was really friendly and kind. Prices can shock someone compared to other cheap souvenir shops, but this shop is super authentic … Thêm

Such a nice store! Loads of cute souvenirs like candles, prints and even perfume that have little nods to Vietnamese culture! Not your typical dime a dozen kind of stuff at all— this store is truly a gem if you’re looking for more unique … Thêm

Good place, the products don’t reflect the brand name so there are a lot of items on consignment from different shops like a minisize market. Most are ceramic (cups) and girly dresses, the rest are either made in China or hand drawn from … Thêm

Chanced upon this little shop in Hanoi with a great personality. The owner was there and I enjoyed the lovely conversation. Bought a spray linen which the owner collaborated with a scent maker to develop. It consists of a few themes like … Thêm

I randomly found this gem of a shop in Hanoi, as I was looking for a propaganda-poster shop in the same street, that I've visited 6 years ago. The old shop was gone, however I'm glad a bumped into the collective memory shop. They sell … Thêm

This store has such a beautiful aesthetic, and there is a variety of unique gifts and artwork, which are meant to be bought to complement your own home and lifestyle. Highly recommend for anyone in Hanoi.

Very nice shop with unique pieces! The owner is friendly and we could try the liquor before buying it. They wrapped up everything so we could put it in our luggage for the flight home. Highly recommend.

Here you can find unique gifts and i loved the idea "collective memory". The staff is very friendly and speaks English too. It's a bit expensive but with high quality.

Jumped into a lovely little shop, I bought candle,puzzles,and laptop case , super love it. By the way highly recommend candles that smell make me comfort and relax.

Friendly staff and some unique gifts in collaboration with Vietnamese or foreigner designers that I rarely saw in other shops. For example: clothes, prints puzzles

Spent a lovely afternoon discussing the new art scene in Vietnam at Collective Memory and made a good friend. Thx for the great convo Nga Hoang! … Thêm

Probably the best store in Hanoi, filled with unique stuff which you would wish to bring all of them home! They are reasonably priced too :)

This unique shop provides a quaint experience; selling many interesting items and memorabilia that can serve of souvenirs. … Thêm

Nice shopping street with good quality souvenirs, rather than the plastic rubbish from China. Definitely worth a visit.

Beautifully curated local items, cool designs and homeware and gifts. Shop owner is very friendly and very helpful

A hidden gem in Hanoi ✨ Small shop that features vietnamese designers and supports the beauty of art in … Thêm

Coolest store I’ve been to! When found this amazing shop by going to Banh Mi 25, we sat eating out … Thêm

Lots of nice local and hand-made stuffs, cosy ambiance, friendly owners. Great place to get souvenirs

The coolest little shop full of items made by local artisans. I wanted to buy everything!

They have a very nice selection of gifts and the owners were very helpful!

Love love this shop. Firstly the owners are lovely, welcoming. … Thêm

Nice place to shop Nearby at Joseph cathedral