The only thing going for this Apple location is the fact that it’s only a couple blocks away from everything. However, everything else about this location should be given a negative review on everything they do. This location needs to be investigated by the regional manager of Apple locations in South Florida if that exists, it literally feels like a pop up shop that happens to sell Apple products and the employees over there many are lazy, walk around like they are entitled brats. The manager of this location, after I explain to her how poorly of a job they were doing managing the lines outside for pickups, She gave attitude and told me “Luckily we’re open and we’re not being shut down” Like she was doing me a favor by being open. As a long time customer of 15+ years, Apple needs to really investigate this location so they can bring a resolution that will make this location feel like the Apple experience of old, where customers were treated with respect, dignity and a welcoming environment. Hope things change here.

They literally hire ANYONE at this Apple Store. How are you working the front line registering people to pick up their iPhone 15 model on the launch date and not even know the differences between the iPhone 15 Pro vs. Pro Max !!??? This guy insisted twice after “checking with the manager” that “they’re the same phone, besides processor and bigger screen” …. How is Apple a supposed industry tech leader if their own agents fail to educate themselves on the models’ basic differences? Also, beyond appalling and disastrous organization (if any) at properly making sure the people that actually waited in line made it inside without getting skipped by others. It’s a shame because this is my nearby location and I’ve only dealt with 3 knowledgeable and great Apple agents out of maybe 10 the many times I’ve been here before.

WORST CUSTOMER SERVICE EVER so unprofessional for a company like this … the biggest company on phones ?? I don’t think so . I went to the store twice to replace my phone under warranty the iPhone 15 pro max was having crazy problems like a stone phone for $1300 so basically happened 3 times my phone won’t don’t anything won’t even turn off , last time it happened I took a video to show them that the phone is having issues and they don’t even look to the video of the iPhone not working . Not even a month with the phone and this happened 3 times already they can’t replace the phone because they’ll loose money but what about the money I paid for it ? Fix your Nokias please thx people needs them to make money not to see it as a stone .

The Apple Store is the Apple Store, but security from the center, not from Apple, was harassing us over our bikes but at the same time letting other have their way. Selective enforcement is not ok. Threatened to have our bikes removed and locked away where we would have to go through a lengthy process to retrieve them. If you’re riding your bike to this place, and you’re not worried about having things stolen off of it, lock them up outside, or don’t bring them here. You’re bound to have issues unless your allowed to get away with it based on whatever criteria they’re going by to decide. The security from Apple however came to our defense and stalled them while we got ourselves out of there.

My phone is one year old, and after the Apple software update, it broke my camera internally. I took it to the Apple Store and she said because I have Google Fi, which is not a supported Apple carrier, There was nothing she could do without even looking at my phone once. She also said if I tried to backtrack the upgrade or reset, it would not do anything. She then proceeded to try to sell me a new phone over $1000. I said no and left, Turns out she straight up lied, and after backtracking the version and resetting the phone the issue was fixed. Sad , moral of the story. Don’t trust this stores Apple employees for repairs ,all they wanna do is sell, and not help .

Loveeeeed the store. Got there to migrate my info and Ku mom into our new iPhones, we come from Android after 10+ years into Samsung but finally their customer service made us switch to Apple. What an experience! A girl approached us to guide us through the back up, then she introduced us to Andrew who was very kind aswell, while my info was uploading, this super nice guy whom I approached without being on the line, as he said at the beginning, ended up selling me an iPad and pen. Their customer service is amazing, a whole experience!

Apple Store at City Brickell has only been opened for about 2-years. Compared to the other stores, this one is mid-size. However, the size is just right to display all products. This time only one “check-in associate just to let them know my arrival for a Genius Bar appointment. Busy store for a Wednesday afternoon, lots or Apple Red shirts to brighten the mood and answer thoroughly any questions. Store has great window views and relaxing waiting area Away from the crowd. This is a plus and a quick chance to unwind a bit. Happy Store!

The Apple store in the Brickell City Centre is huge and impressive! Packed with customers and tourists. They offer IPhone, Ipads and more. There is a repair service also. There were no tables available when we were there but there's always next time! They offer delivery, same day delivery, and in store pickup. They have a wheelchair accessible front entrance and downstairs. There is a wheelchair accessible elevator available on the first floor to take you up.

Terrible experience. I traded in my iPhone and they didn`t transfer my data from the old device to the new one, which is a procedure that Apple must do. As a result, I lost all my data and I still cannot access my main Google account. I had to go on the following day to another Apple Store, on Lincoln Road. They were very helpful and couldn`t believe what they have done to me on Brickell City Centre. I feel totally disrespected and definitely won`t be back!

Today I must share the awesome experience I just had in the Apple Store of Brickell City Centre. To start with I got to say that the welcoming was outstanding by Abril at the entrance she greed me with a great smile and toke care of my request right away. The waiting time was fast, then Omar, assisted me with some much care and enthusiasm that made me feel amazing. Thank you for your great service. God Bless You!!!! Happy Holidays.

This is true of many Apple stores but specially noticeable here. Many times I have been here to so a simple task to buy something or pick up an item...things that should take 5/10 minutes tops. That being said, every process in this store drags and its impossible to be in and out before 50 minutes. No one has answers and you keep being thrown out in circles. By far the most frustrating in person experience I can think of

This was by far the BEST experience ever with knowledgeable, polite and friendly customer service. I wasn't sure what to expect when I walked through the doors but the treatment made me feel like royalty. I could not have been happier with how they met my needs in a timely manner. Thank you for treating your staff with care as it really shows in their passion for what they do.

Michael is soooo great! My girlfriend just lost her iPhone, we have to buy a new one. We got a lot of issues with AT&T stuff such as PIN of the lost phone. Thanks to Michael, he helped us to contact AT&T customer service. It took a very long time and great effort of him. We really really appreciate his help. Today is unfortunate for us, But with Michael We get much better now.

I think Apple should replace staff that answer the phone with AI. A staff member told me they had the Ear Pods for USB-C available when they didn't yet. I specificially asked because the newer stuff was going to be released on September 22st, 2023.. I wasted $60 on Uber rides to get over there only to find out they didn't have it yet! Replace this job function with AI!

Everyone I dealt with there was super friendly. Some of them even remember me months later. They’re usually quite helpful. It’s a very busy location and it’s understaffed so prepare to be patient. Some of the more junior associates try to push you hard to buy equipment more expensive than what you need. But the experts are honest and tell it to you like it is.

Go to a supervisor right away to save you the troubles, unhelpful and untrained associates just like to say NO. Went to return an item, this girl not even say hi, since I didn’t have the same card in which the purchase was made she just say NO and that there was no way to do it. Asked to speak to a supervisor, was fix in 3 seconds. Need to train those people

Came into the store with a tedious issue. Queen approached me and was able to help me out. She was very patient and resourceful. I appreciated her customer service and attentiveness. She is a great representation of the company! I do have a complaint for the store manager Brian, he was very rude and arrogant and needs to work on his customer service skills.

Worst service I have experienced. Went to buy a phone upfront. First met by the rudest man at the door who took my order with the worst attitude. Then I had to wait over an hour to receive it only after asking for help twice. The staff then continued to push me around for another 20 minutes between each other to take my payment. Unacceptable.

June deserves a raise!! I had the best experience. Outstanding customer service. I had a problem that couldn’t be fixed after multiple Apple stores and multiple calls with Apple support! He fixed my problem so quickly and was so knowledgeable! He was patient with all of my questions and can’t recommend enough! Puts the Genius in Genius Bar!

First of all, this apple store has great staff. They are always helpful. They answer to your all questions with patient. Another good vision is they offer free training that covering video editing, Apple Watch features etc. I attached the sample video that we used during video editing training. I recommend this store If you are near here…

The store is always packed, like a can of worms. It’s very stylish and everything, but the staff could be a bit more empathetic. Our guy was a bit too laidback to me, and we had to explain him some key features of an Apple Watch. Also, be prepared to wait for some time. Overall, a good experience but with obvious room for improvement.

If you’re looking for a repair/trade in, don’t look here. They can and will rip you off. I almost got charged $500 for a small repair on my Mac, they put my trade in value wayyy below what that actual value was for my phone, and to fix a bug on my phone (apples fault) it would have been $80. Definitely not worth it.

The Apple Store at Brickell City Centre in Miami is a modern and sleek retail space offering the latest Apple products and technologies. Known for its knowledgeable staff and interactive displays, it provides a high-quality shopping experience. It's a popular destination for tech enthusiasts and Apple customers.

Excellent store with a great staff, but i little bit confused … i had to ask for 3 employees what you want to buy until you really buy a iphone or other product (first a concierge, second asking what you want to buy, third the sales person ??? - no logical - 30 minutes waiting to buy in 3 minutes)

I planned my vacation around making a visit to Brickell City Centre so I can get to see my reservation ( The Lucid Air) in person for the first time. I am glad that I did because it was amazing to see it. I like the area and the city centre as well. Very nice with an outdoor feeling. I enjoyed it.

The store is full of clients but the apple attendants are really slow. I bought an iPhone online and went for the pickup, the guy that helped me looked and acted like he wanted to be anywhere but there. If they were selling any other product but apple products this store would already be closed.

Is always crowded and busy, like a normal Apple store, but for sure you gonna solve your issue eventually. Enjoy of the nice location and modern design of the mall in the meantime you wait, the location is very convenient for everyone, is in Brickell City Center one of the best malls in Miami.

It's a clean location. Easy to get to and parking is $10 to start; there isn't any grace period of free parking like many other locations. Coach, MAC, Victoria Secret as well as some dining and Sisu for your Botox, Fillers and etc. needs to name a few. Shopping is easy. I would recommend.

Probably one of the worst Apple experiences I’ve had. Pat from pickup is completely unfriendly, does not want to help a customer buying a $2000 product. When you walk into the store, no one comes to help or ask what you need. It’s really crazy, Apple stores used to be something different.

Super friendly and helpful staff. Store is always busy like most apple stores but I love this one in particular. The friendliness compared to the Aventura mall location is on another level. Aventura mall is not as efficient and polite. I know , shots fired but I’m talking facts.

We just came out of this apple store. The first and last time in this store. A certainly racist counselor who didn't even want to talk to us (a tall black lady) was to buy an Apple Watch Series 8. A big difference with Apple Store on lincoln Road where we were this afternoon ...

1 hour and 20 mins to be assisted on a Friday with not that many people. Definitely not the kind of service you would expect when you’re spending thousands of dollars on a phone. Apple has definitely lost its shine. Paying luxury prices for a zero service experience ….

We bought a new iPhone and transferring the old data was a hassle, it took more than 2 hours and nothing was resolved. Not even a cell phone from the 90's would take that long. Unprepared attendant, full store with more than half waiting hours for a backup, terrible!!!

I fell in love with this place shop's location of restaurants. That's 5 stories of fun and relaxation beautiful women. Everywhere a lot of walking but it was fun and a lot of restaurants and clubs outside when the mall closes so it's not stop fun all day long

This marks the initial instance in my existence wherein I am granted the opportunity to lay my eyes upon an Apple Store situated on the second level. Hailing from California, it is customary for the majority of stores in the region to occupy the first floor.

My charger adapter randomly stopped working last night and the technician at this Apple Store gave me a new one after troubleshooting. You need to show your receipt for this purpose. They also had an in-person iPhone photography class when I was there.

Won't replace their own faulty products. Shame on apple such a big company with such poor service really upset with them and absolutely changes my brand loyalty. As for the team, the manager is extremely unhelpful worst service received to date.

Great place to buy apple product, love the design interior and the service was awesome, we have kalbi the guy who taking care of us with care and so patient and he really fun to talk, he is so helpful. For me thats an awesome service from kalby

Great service! I would like to especially thank the salesman Antony who, in addition to providing all the technical information about the different cell phone models, helped us back up the data from the old cell phone and iCloud! Very Grateful

JB IS THE BEST!!!! HE IS SOOOO NICE!! I usually hate the Apple store but now I don’t because of JB! Apple, if you’re reading this, give them a promotion! also shout out Stacy for being a boss!! and Taurus for her awesome smile and earrings!!

Basic unamusing experience. I get better service at little mom and pop stores. Came in with an appointment to replace a battery on an iPhone 12 mini. Waited 35 mins to get handled, phone was ready the next day and when I received it nobody

I went to Miami on vacation and my IPhone unexpectedly stopped working. I visited this apple store without an appointment and was immediately welcomed and helped. I explained the situation and Gabe was so patient and super considerate. He

I never been to a store where you have to schedule an appointment just to purchase a phone. I came in early afternoon on a Monday, and I had to schedule an appointment for Tuesday to purchase a phone. That is ludicrous. They weren't even

The worst service possible. The manager is an absolute horror! Rude and not worthy of being the manager. The worst service I have ever received! I went in to buy a watch left quickly after the rude tone and bad service.

Really nice Apple Store. Super friendly and helpful staff. Attention to detail is incredible. An associate called Eddie helped me today and was super insightful of the products and made my purchase really smoothly.

Apple, like you know! Even I use Android product (impossible without note series, now S23 Ultra) Apple product really look good. But I still can not use it. Big store, many features. Helping guys. Thank you.

The team is cool, very attentive but #Apple, you charge a lot of money for your products and you can’t get this fixed? If you don’t have anyone to do it, let me know and I can fixed it for you. #luisenmiami

Although the store was open to regular shopping, I was able to get inside to pick up my order. The staff made me feel welcome and they were courteous as usual. I’d come back to this location anytime

Always someone helpful on hand to explain or talk you through. Great staff and Apple business advisors also here if needed ( to discuss and learn how SMEs can keverage the best of Apple).

Excellent organized store. Great stuff. While we choose app watches, one of the representatives was engaged with our kids and shown them how to play with drones. Great shopping experience

I wanted to buy an iphone 14, after waiting for an hour I decided to spend my money elsewhere. I had a feeling assistants thought they do a favor to me by selling a phone. What a joke.

Good store with friendly stuff members, they make your wait worthwhile by engaging in conversation and making best effort to help you solve whatever problem you have come with

Pretty cool location for an Apple store. Right inside of brickle mall. Staff was extremely helpful and although long lines time went by swiftly. Would recommend this location.

The same as an normal Apple Experience Store. It stock is not the best, for that reason, my four stars revision. It’s personal is so professional and cool people!

Went to purchase iPad for a friend. The staff was friendly, helping and cooperative. They advised in choosing the right product and assisted to avail discounts.

This is a nice mall with accessible and cheap parking under neat. Nice big Apple Store with knowledgeable staff. Few quality restaurants to anyone budget.

I absolutely love Brickell! If you're like me who LOVES to shop and likes the finer things in life I highly suggest you go and check it out

Awesome. I’m always buying all my devices in this Miami spot. Very friendly and professional. Apple Louie is a great Apple teacher. …

Our usb c charger wasn’t working (hard to tell since there’s no visual cue) and after troubleshooting tech figured out it was the cable.

Very good customer service. I had to take my computer there to repair it. The process was quite simple and organized. Flavio was great!

Everybody is ready to go for a lunch brake Or stand around in the corner deciding not to assist Every year it gets better and better

Didn't go in, ton of people lined up outside to get in, to get th new iPhone.... felt bad for them. But it seemed very orderly

I love coming to this place. The customer service is top-notch and the employees are extremely friendly and welcoming.

Beautiful store was there for a quick question didn't get the answer I wanted but it's a nice store love this mall

Variety of restaurants and high end retail stores, we enjoy this atmosphere, a busy, touristy feel about the area.

Multiple high end stores and resturants in 4 different levels,nice place to shop and grab a bite to eat …

Top shelf shops and products. Very nice atmosphere and surrounded by other great locations and food to boot.

I am very grateful with Alex's attention, he was very kind and professional. He helped to solve my problem.

Awful experience. Old manager couldn’t have been more patronizing. Avoid at all costs, this place is woated

The Apple store in the Brickell City Centre is huge and impressive! Packed with customers and tourists.

1 hour wait time, employees doing nothing all over the place. At least 5 supervisors not helping people.

Arrogant People working there. No parking hard to find inside of the mall didn’t help me with my issue.

Apple store at Brickell City Centre has best Apple associates such as April she was awesome

i bought my new iphone 14pro here, the customer service was nice, I found what I came for.

apple store in Brickell mall. But even if busy staff was very fast. Bought airpods there.

Busy as usually. However the team is very attentive and we go process really quickly.

Had a MacBook issue and Genius Bar fixed it same day. Very grateful for these guys!

This mall is very exclusive. Bring your the best credit card or cash. A lot of it.

$10 parking? For the privilege of being seen and scenery? It needs better stores.

Super nice, all you want in one spot, fast wifi and cool areas for hanging out

Great customer service very knowledgeable employees very attentive to my needs

This was a really nice spot to see. It was walking distance from our hotel.

Super long waiting time. Had to wait 40-50 minutes just to get an iPhone 13

Great place to visit, explore and plenty of great restaurants to eat from.

So long queue because of new iphone release. I’ll get that later!

Great mall with some fine dining choices we had a good time.

Modern and cool..little bit fansy but hey It's Miami!

It's a nice looking store. Great Customer service!

Clean Nice Upper-end stores, like Apple …

Nice store. Always crowded though.