Maybe I should do more research but this is far from a "general store". Nice but very limited selections of household items and women's apparels. I would add a star if it's called something like "Maison Estelle". I heard about it from Monocle SF guide so I came out to outer sunset one day with high hope and ended up barely spending two minutes in it. That's the whole story.

this store found out magazine before come to san francisco. I really like this store's atmosphere and goods...everything is good!! Japanese magazine introduce about store that originality goods and store. supposably if you like surf or beach or hawaii you will be favorite place.

WOW. You're going to LOVE EVERYTHING about this store. Their collection of goods - from clothes to candles to treasures for your home - is so well curated. And the space itself is BEAUTIFUL. It's a great space to shop for useful, beautiful, and sustainable things.

Always a good peruse through this store that serves to inspire me or to take something home. It's a mix of clothing, accessories, houseware, books, magazines, and even some music. I love hanging out back with some Trouble Coffee goodies.

Drove aaaaaaall they way out to Sunset neighborhood to check this place out and they were closed during business hours. Giving 5 stars because it looked nice from the window... Call ahead.

Every city needs a General Store. Amazing collection of artisan craft for the home. Pottery, plants, candle, clothing, maps , books, wind chimes, cards, blankets, and etc.

Fun store to check out when you're in the neighborhood. They've got a little bit of clothing, stationary, and household stuff. The garden in the back is cute.

Very cute store in a very residential area however very poor collection of designer products. If you are in the area you can stop by otherwise its not a loss.

My favorite goods shop in San Francisco. Nice collection of glass, wood, books, and everything in between. Don't forget to see the backyard space.

Excellent selection of curated handmade homegoods and apparel. If you haven't checked out their backyard and greenhouse, I highly suggest it!

Would wholeheartedly entrust them to throw out everything I own and design my life from scratch. Could easily live in the store...

Adorable mid century styled store with great books and home decor item. Be sure to check out the garden in the back!

Not sure why a Hanes her way white tank top would cost 50$ that’s normally 5 bucks at target . Let’s be real here .

One of the most adorable stores I've seen. Pricey, but everything seems handmade. If you want unique, this is it.

Small and pretty expensive. Cute things but not necessarily worth going out of your way to shop here.

Good collection of books, cards, gifts, and misc items. Friendly and insightful staff.

Interesting store. Worth a visit. Stocks Black Crane and other beautiful designers.

Love their selection of products/books. However, everything is quite overpriced.

Greatly curated selections of home/clothing/kids products.

Nice cosy store. Not much to buy but worth a visit

Cute store with smaller selection. Worth a visit.

Even just take a look is good for you

Simply the best. Of/for everything.

#1 in San Francisco, a must see

amazing shop and garden

M. M. General store

Amazing backyard

love this store