So cute, so perfect, so welcoming. Exciting when more people are there, and so peaceful and magical when you’re the only one– like a giant walk-in closet turned bookstore. I can’t beLIEVE how indie booksellers ALWAYS find books I’ve never heard of (but am so interested in!) when I spend all of my time looking at books, but somehow – they do! I super love the board book selection; the mix of used and new books; the online sale emails; the back wall display!!; and the island selection of bookmarks. GREAT place for a combo gift for a book lover (ie. Book + bookmark + mug, etc) Can’t wait to return!!

The absolute cutest shop. The lovely person at the register was the absolute sweetest. They helped us find what we needed and were so kind about us showing up right before close. There were so many kids' books, including board books which is such a score at a progressive bookstore. They have stickers, bookmarks, a whole wall of non-fiction, and a whole wall of fiction. Plus! If you don't see something you want to buy you can drop it in the suggestion box and they'll try to get it in for you! I'm so excited to go back soon!

Amazing books and the employees are always so nice and helpful, both in store and online. If they don’t carry a book you’re wanting, you can fill out a request form and they email when they have the book in. It doesn’t take long for them to even have the book for you. I highly recommend! They have so many great books. Especially for here in Florida where some great books are banned for children to read. To highlight diversity is beautiful and they do it so well! Thankful for this bookstore!

This bookshop made my left ventricle ache with pleasure. The curated selection of books was unmatched. I truly wanted to take home every book in sight. The person on staff was a pure delight and got just as excited as I was about the books we’ve both read. I could’ve chatted for hours! I left the shop with a copy of one of my favorite books, a recommendation, and warmth in my heart. Sickeningly sappy, I know, but sincere. Don’t miss this gem when you’re in the area.

Very small and particular set of books in this store. Which I am ok with because large stores will tones of books can be a bit overwhelming if you aren't sure what you are looking for. Nice ambiance and very considerate staff. I like the idea of the wrapped book section with just a style/type of book and it's a surprise what you get! I really enjoy smaller settings such as this one and will definitely be seeking to purchase my books through this store in the future.

Super cute store! Found them on social media and it was great! It's a little bit hard to find. I didn't realize at first that it was actually behind another store but that store was cute too so I'm not mad. The friend I went with got a whole stack of books and I found some wonderful stickers and pins. My "I read banned books" sticker is now on the back of my phone. Would definitely recommend and I'll be going back next with with another friend!

This is an adorable bookshop with just the right number of books. It’s obviously a curated collection, yet it spans genres and styles. I love their Blind Date with a Book, where you can select a book based on a few key facts, without knowing what it is until after you buy and unwrap it. That helps me get over the selection paralysis that often strikes when there are simply too many options.

Love this little shop. The book selection is carefully curated for interesting titles across a variety of genres and topics/themes. So, even though the store is small, there is sure to be at least one book that catches your eye. The owner is very friendly and helpful as well. Highly recommend stopping by.

Perfect little gem of a bookshop! All the books here reflect the owners passion for reading and the mission of giving BIPOC and lesser known authors a place on the bookshelves. There is both used and new as well as some bookish gifts. You will definitely find a book or two here!

Loved this small but powerful book store. Great customer service, for being small it has a comprehensive assortment of topics. Bought a book, I would have bought like 5 more. Definitely will be back and recommend you take a stroll over to see them!

I first came to this bookstore after the owner came to visit my creative writing class at school and oh my gosh I fell in love!! The aura are so calming and welcoming, and the owner makes great conversation as you peruse the books!!

In love with Femme Fire Books!! Such an inspiring book store from the books available to the community based activities. If you’re looking to join a fun group of people, look no further. Highly recommended :)

What a great little book store! Well lit, organized and staff is very helpful. They also have cute little candles for sale as well. If you're in the neighborhood, you should definitely check this place out.

This is truly a hidden gem! I enjoyed the diverse selection of books and overall organization and vibe of the store. The staff was genuinely welcoming and very knowledgeable, we will definitely be back!

It is unique, and person was helpful and personable..small place, clean, several people there when I was one person walked in, picked book, and said how great it was and how she was gifting it

An adorable little book shop that gears more towards Feminist/LGBTQ+/POC stories and authors. Employees are sweet as can be and I love the "blind date with a book" Idea.

I really liked going here. It's small but worth checking out. You can tell that the women who own/work here have a passion for what they do. I will definitely be back!

I visited this store while in town visiting family. And honestly I loved everything about it! What great energy! Definitely going to come by on my next visit to Jax.

Such a cute bookstore with the sweetest owner! Definitely recommend checking out her selection of diverse books. There’s something there for everyone!

Femme Fire Books is in a sweet little cottage right behind Cultivate. Vanessa was super friendly and helpful in providing recommendations!

Love this place, love their events, the owner is amazing, literally nothing negative I could possibly say

Very cute store with a diverse variety of books. The staff is friendly and very helpful!

Perfect little store. The young lady assisting me was delightful and very knowledgeable.

Loved this book store! Such a great selection and super friendly people :)

Owner was so sweet good collection too I will definitely be back!! …

The best local bookstore! So much amazing representation in writing.

Great selection of books. I left with 4 new adventures to go on!

Exactly what I love about this area

Very nice bookstore!