New to the neighborhood (but not the city), and have only had the opportunity to check out the actual store once. The shop itself is lovely, and has a concise and diverse selection. I attended a book signing event hosted by the bookstore and checked in with the owner at reception. She noticed I had a copy of the book in hand and asked, “Where did you get that?” I told her I had ordered it from an online retailer. She replied, “Thanks for supporting my store.” I thought she was referencing the book signing event fee I had just paid, and told her I was happy to do so. She then shot back rather nastily, “No, I was being sarcastic because you clearly aren’t supporting a local business.” I then explained to her that the author was a friend who had asked me months ago to pre-order the book online. She shrunk back and said, “Well, I guess that’s fine.” Whatever intention I had of future visits to this bookstore evaporated with this woman’s sour attitude. I have compassion and dollars to spend at independent booksellers, but this won’t be one of them.

Adorable bookstore tucked away along the iconic San Marco Blvd. Displays of books and other merchandise are very well done. Children's items are located in the front of the store. In addition to many books I was already familiar with, this store also introduced me to the BabyLit series of classic books that have been illustrated and adapted for a pre-school / early elementary audience. The staff was friendly and helpful without crossing the line to seem pushy. My five year old was with me for the visit and they were very patient with his antics as he wanted to explore books and touch things. You will pay a slight mark-up over Amazon prices, but at least to me, it's worth it to actually be able to browse and discover new titles. I look forward to returning again.

I'd like to give this store a perfect five because the place is very nice and unique, but I didn't get a single greeting or asked if I needed help finding anything unlike the other customers who entered. I felt a little singled out. Other than that, the place looks really nice. The aisles are bit tiny, but I managed. It's a cute bookstore with many old book collections and gifts you can buy for other book lovers.

Very small but personal bookstore. For some reason the whole inside of the store smelled like paint or paint thinner or lacquer or something. Maybe they were doing construction recently or next door? Not sure. It didn't have a new book smell store if you know what I mean. Prices seemed a little bit high but you are in five points so kind of goes with the territory. Friendly staff store is a bit crowded and small.

I love this place. A true neighborhood cozy book store with plenty of selection and a great Instagram presence with regular updates, new releases, gift ideas, etc. Personalized service, too. You see something you like, you let 'em know and they'll hold if for you for same day pick-up! And a newsletter! And a website with e-com! Family-owned and operated. Support small and local businesses!

This bookstore is so perfect for the San Marco area! There's plenty of wonderful books of all genres. I could spend all day in there finding new books. It's also lovely seeing authors on the weekends signing their books! This is a perfect spot to spend the morning looking for a book and then reading in the little park.

Staff is so friendly, knowledgeable, and very helpful. Fun to talk about books with them. Love their recommendations. Good selection of used books, beautiful cards. And they special order if they don't have the book I'm looking for. I'm in a book club, so I am talking about and looking for books all the time!

They have the most eclectic range of classic books, wonderful gifts, and the best cards. My favorite find is the earrings that are shaped as my favorite classic books and childhood books. Also, wonderful staff that greets you with genuine care to help you find what your eyes desire.

Lovely, small bookstore with excellent variety. Staff is great at providing recommendations, very friendly. Its not easily seen from the street, so keep your eyes peeled. Parking nearby is also wonky, so you might have to walk a bit to get to it. I recommend it wholeheartedly.

Amazing bookshop! I wish I lived here just so I could make this a regular place I visit! Their selection is wonderful, and they also sell candles, comics, buttons, puzzles, and probably more I didn't see! Definitely gonna come back next time I visit Jacksonville!!

Great little book shop. They have tons of books on Florida history as well as local history. It's a real neat place. The older gentleman that works there is very friendly and helpful. I did not purchase anything this time around, but I will definitely be back.

It's bookshops like these that feel a bit magical. Getting a book from here is simply enjoyable. Also the cool scented candles here add depth to the senses while reading. And their creative greeting cards make it an easier errand when picking up a book gift.

What a magnificent bookstore! Yes it is small. Lots to choose from for Children and classic literature. The History section was my focus. Plenty of older books to choose from, as in the vast majority. Another section of note is their selection of stationary.

If only they were in Springfield instead, they would be perfect. Okay, that and evening hours for those of us who work! The books are great, the staff is amazing and they go the extra mile to find special orders. New and used books.

I went on Memorial Day, was surprised they were open. The owners was very friendly and shared history about the store. I went in there for one book, walked out with 3. Love the quaintness of the store. Will definitely be back.

I thoroughly enjoyed the Independent Bookstore Day yesterday and it was a pleasure sharing a table with Author Kathy Bain. I look forward to having a personal book signing day here on Saturday, June 12, 2021, from 10AM - 2PM.

High recommend shopping your local indie bookstores over big retail or Amazon! They have a lot in stock but if they don't, they will order it for you. They also have a ton of cute gifts for the holiday season.

A nice little bookstore. There is an atmosphere of comfort and peace here. The variety of books was amazing — from classics to modern bestsellers. The friendly staff is happy to help with the selection

One of my favorite little shops in Jacksonville. Plus they're part of a book co-op that can acquire very rare books from all over the world, in case you're looking for something very special.

Such a warm welcoming atmosphere. A respite from the world of confusion to a place where history is at your fingertips. Such a great selection of classic to current. A jewel in Jacksonville

This is a gem of a bookshop. I am so thankful for the ability to chat with a knowledgeable owner who helped choose some fabulous books for my children. This is a must visit when in town.

What a hidden gem. Loved the selection of classics and modern books. For its square footage you can spend a remarkable amount of time perusing the collection. Would highly recommend.

What a super great independent bookstore! I bought a classic book and some little gift items. I loved the used books and so many great classic books! Go in and enjoy!!

Always a neat place to visit. The employees are helpful. Most merchandise is of higher quality and price compared to other book stores. The store is immaculate.

Wonderful place to shop. I went in for one book and left with four. Support our local small businesses! Stop by for a visit and leave with a book, or four!

Staff are nice, interesting selection, many more obscure titles. Much of their inventory are used titles and small/local imprints you won't find elsewhere.

Great mix of used and new books, including some nice collectibles. Greeting cards. Close to other shopping, restaraunts, bars, movie theater, and parks.

Stylish little bookstore with wonderful books. It was very visually appealing when I walked in. It had the perfect gift books for children! I bought 3!

Beautiful store, some great books, overpriced and was not welcomed or greeted the 20 minutes my wife and I were there until we went to buy something.

Just the most darling jam packed store in a fun area of Jacksonville. Staff were helpful and kind; displays inticing and thorough. A new favorite!

Love this local bookstore. We had a great experience. Small but still has many popular titles along with other local and unique selections.

It's refreshing to see the small independent bookstores surviving in this age of "onlineness". If in the area, definitely check them out!

Love this shop has all kinds of great reads I was picking up everything, just all in all a great place to find great reads.

It’s a charming little book store in San Marco. I like to get a cup of coffee and wander a bit to find interesting books.

SUCHHH a cute store!!! Fabulous selection, so much fun book themed merch, the sweetest people, just a wonderful store!!!!

Was looking for a cookbook and they have several new ones and a bunch of used ones. Very cool. I'll be coming back a lot

Found a leather bound short story from 1863 published in 1917. It’ll make a great gift for my history enthusiast father.

Really enjoyed browsing in there. Tons of kids books. Cute place. Good ides for Christmas! Lots of classic books!

Great bookstore with a wide range of books onsite. Great family operated feel with wonderful customer service.

Always have what I am looking for and so friendly!!! Everyone should find a local shop like this to support!

Great local place for new and used books. Large selection for kids. Also host writers and monthly book club.

Great book selection! Tons of local Florida writers and they have 15 Views of Jacksonville!!! Get that book!

A charming bookstore. I especially enjoyed the display of local/state history. I highly recommend visiting.

It's a very cute very little shop. You basically have to know what you're looking for once you get in.

Nice place to shop books , love the signed books section. Very nice and sweet people working there!!!

I could stay hours and hours, I always get inspired and end up with a book. Thank you for the jewel!

Wonderful bookstore with interesting titles, both old and new, and kind, attentive staff.

Very nice and friendly atmosphere I know where to go next time while I'm in San Marco

Great place to stop with a family member and get a book. Stock is updated frequently.

Beautiful local shop, many unique items, smells wonderful inside. I bought this card.

This is such a cute bookstore. Great selection of books and book related gifts.

It has been a good place for me to find birthday cards for family and friends.

Awesome staff. Great local interest books as well as more popular books too.

Charming old bookstore. Local author book signings. New and used material.

Such Friendly nice people! Way out of my way but really want to go back!

Beautiful book store, lots great finds and excellent customer service.

A lovely neighborhood bookstore. I have always enjoyed shopping here.

Nice staff. Awesome selection of books and cute trinkets and mugs.

Not just new books....but some nice 1st and 2nd edition classics!

Nice, small place! Be prepared to pay regular bookstore prices.

If you dont see a book you want, they will order it for you.

Very helpful staff and nice selection of books and gifts.

It has free entry and it is just a pleasant place to be.

They have a great selection of local and Florida books.

Terrific local bookstore with extremely helpful crew!

Great staff, very friendly and so very knowledgeable!

Beautiful store wonderful ladies most excellent help

Amazing place. Clean, well organized, and friendly.

Great selection of books and multi cultural books.

Always have something new. Great people and place

Un ambiente tranquilo,y muy amable el personal

Very helpful found what I needed for grandson

Small bookstore but quaint and comfortable.

So unique and precious! Love this location

Love the unique items and handmade cards!

Very nice, organized, and friendly store.

A person that owns that place is my nana

Good selection and knowledgeable staff

a great place for a book nerd like me.

Really nice place to shop for my books

LuLu Lemons, best staff in the world!

Best card selection in Jacksonville

Always the best! Love this place.

Terrific place to find good books

Very nice people. Recommended!

I could have stayed all day

Perfect. I love this place.

Perfect book store …

The owner is wonderful !!

Cute little book store.

Fun place, nice staff.

Awesome book store!

Owner is VERY rude.

Nice books to read

What a treasure!!

Nice place …

Way Overpriced.

Great bookstore

A real …